Argumentation
We show how to translate technical facts, data, cost models and contractual frameworks into a coherent negotiation narrative that holds up under scrutiny.


Negotiations with vehicle manufacturers or suppliers are among the most demanding situations in the automotive industry. We prepare you and your team to accurately assess negotiation positions, build well-founded arguments, and remain confident and effective, even in challenging discussions.
You will learn how to effectively combine technical, data-based and commercial arguments — and how to measure and continuously improve your negotiation performance.
